Samsung most recent add aimed to compare between Apple iPhone 5 and its very own device Samsung Galaxy S III, the add is titled “It doesn't take a genius", which is playing on the “Genius Bar “ name for Apple Store support, the Add contained a photo of both devices with a list of system specifications and features, where there was an obvious effort to spot light that the Galaxy S III has the higher specs, and at the end a line was written that said: “The Next Big Thing Is Already Here”.
This is one of many battles that both company had against each other either in the press or in court, in which Apple won the last round when the judge ruled in favor of them in the US patent trail and verdict 1.05$ billion for Samsung to pay Apple.
