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The final report from Apple for 2013

Saturday, November 02, 2013

Apple has posted its financial report for Q4 of 2013 (that’s the quarter ending in September as the company has a shifter fiscal year). The company managed to exceed its own guidance of $34-37 billion in revenue, scoring $37.5 billion in total sales. Net profit stood at $7.5 billion. The numbers don’t compare particularly favorably to the same period of last year when Apple profited $8.2 billion on $36 billion of revenue.

The iPhone sales reached 33.8 million units, which is a notable improvement over the 26.9 million shipped in Q4 of 2012. iPad sales remained flat – 14.1 million versus 14 million last year, while Macs declined to 4.6 million (from 4.9 million).

The Apple iPhone 5s and Apple iPhone 5c have obviously enjoyed quite warm market reception and aided by the widest ever initial release this year have helped the company smartphone sales grow by nearly 26%. And with tablet and computer sales failing to impress, the two smartphones become more and more important for the Cupertino giant. Balance might shift in the holiday quarter when the new iPad Air and the Retina-packing iPad mini hit the shelves, though.

Going into the final quarter of 2013, Apple expects to see a revenue of $55 billion to $58 billion. That’s higher than the $54.5 posted in the final three months of 2012, but given the contracting margins, chances are Apple won’t be able to beat its $13.1 billion profit record.

Wall Street initial reaction wasn't particularly favorably to the figures posted and the Apple stock was sent 3% down. It quickly bounced back though and now it's slightly higher than it was at closing time.

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