Apple has posted its financial report for Q4 of 2013 (that’s the
quarter ending in September as the company has a shifter fiscal year). The
company managed to exceed its own guidance of $34-37 billion in revenue,
scoring $37.5 billion in total sales. Net profit stood at $7.5 billion. The
numbers don’t compare particularly favorably to the same period of last year
when Apple profited $8.2 billion on $36 billion of revenue.
The iPhone sales reached 33.8 million units, which is a notable
improvement over the 26.9 million shipped in Q4 of 2012. iPad sales remained
flat – 14.1 million versus 14 million last year, while Macs declined to 4.6
million (from 4.9 million).
The Apple iPhone 5s and Apple iPhone 5c have obviously enjoyed quite warm
market reception and aided by the widest ever initial release this year have
helped the company smartphone sales grow by nearly 26%. And with tablet and
computer sales failing to impress, the two smartphones become more and more
important for the Cupertino giant. Balance might shift in the holiday quarter
when the new iPad Air and the Retina-packing iPad mini hit the shelves, though.
Going into the final quarter of 2013, Apple expects to see a
revenue of $55 billion to $58 billion. That’s higher than the $54.5 posted in
the final three months of 2012, but given the contracting margins, chances are
Apple won’t be able to beat its $13.1 billion profit record.
Wall Street initial reaction wasn't particularly favorably to the
figures posted and the Apple stock was sent 3% down. It quickly bounced back
though and now it's slightly higher than it was at closing time.