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Microsoft and Nokia are rising together

Tuesday, November 05, 2013

Reports say that Microsoft is doing better in the European market, and that is because of Nokia’s phones, where they had over taken iOS in Italy in the last three months, and their smartphones had made up the sales as one in 10 smartphones in the UK, Germany, France, Italy and Spain.

Nokia is also doing better in Latin America, where majority of consumers in the region still own a Nokia featurephone, upgrading to an entry level Lumia smartphone is a logical next step.

For example in the UK, Windows Phone-based devices make up 11.4 percent of the market, though Android remains top dog with 58.4 percent while Apple’s iOS has dipped by 1.0 percentage point to 27 percent.

In China though local brands like Huawei, Xiaomi, Lenovo and Coolpad are the ones holding an edge over foreign brands, as they generally offer better value for money than global brands.

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