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FaceBook: 1.28 B active users monthly

Thursday, April 24, 2014

Facebook’s is getting more and more mobile, now with 1.01 billion users on small screens. It’s Q1 2014 earnings show it beat expectations, earning $2.5 billion in revenue with an $0.34 EPS. It now has 1.28 billion total monthly users, 802 million daily users, and 609 million daily mobile users. Facebook continued its march to become a mobile ad company with 59% of ad revenue coming from portable devices. Wall Street had expected $2.36 billion in revenue and earnings of 24 cents per share.

Compared to Q4 2103, Facebook’s total user count is up 4% from 1.23 billion total monthly users, total daily user count is up 5.9% from 757 million, and daily mobile user count is up 9.5% from 556 million. Mobile ads made up 53% of ad revenue in Q4, the first time they peaked over 50%, and now account for 57% of ad revenue. Wall Street seems to like what it sees as $FB is up 3.6% in after-hours trading as of 2:45pm PST.

Total ad revenue hit $2.27 billion, up 82% from a year ago. Payments revenue including games and apps reached $237 million this quarter, down slightly from $241 million during the holiday Q4. GAAP costs and expenses reached $1.43 billion, up 32% YOY, driven by headcount and infrastructure expenses. Capital expenditures reached $363 million in Q1 2014.

This is the first earnings report after Facebook spent $16 billion in cash and stock (plus extra for bonuses) to buy international messaging app WhatsApp, and virtual reality hardware maker Oculus for around $2 billion in cash and stock. Expect the earnings call to include thoughts on why those were smart buys.

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