Is Apple Inc.’s smartphone market share set to increase in Samsungland? Presales figures for the U.S. Company’s latest, large-screen models in South Korea suggest so.
On Friday, the country’s three mobile carriers began taking orders for both the iPhone 6 and iPhone 6 Plus. In less than an hour, the carriers reported that orders had reached tens of thousands, outpacing the rate reported for Samsung Electronics Co.’s Galaxy Note 4 model at its launch here in September.
KT Corp., the first telecom company to introduce the iPhone to the Korean market, said the iPhone 6 and the iPhone 6 Plus models together racked up 10,000 orders in one minute, and in thirty minutes topped 50,000 orders.
LG Uplus Corp., which is selling the iPhone for the first time, said it received 20,000 orders for the new iPhones within 20 minutes.
South Korea’s largest mobile carrier, SK Telecom Co., declined to comment on specific figures but confirmed that the first and second batch of presale orders for the new iPhones have been fully booked. The carrier opened up its third round this morning, a SK Telecom spokesman said. None of the carriers would specify the quota of phones for each presale period.
The other two carriers are also taking further presale orders. The iPhones will be made available on store shelves and for customers from Oct. 31.
Analysts estimate total presale figures for the new iPhones have reached roughly 100,000 units, which tops an estimated 30,000 units for the Galaxy Note 4 over a similar time frame. A spokesman for LG Uplus confirmed that the pace of the presale for the Galaxy Note 4 phone hadn’t been as fast—thus far— as for the iPhone 6 and the 6 Plus.