LINE is a messenger app that you
may or may not have heard of. The app is extremely popular in Asia, like in
Thailand where they actually sell t-shirts and plushies of LINE characters, and
there is even a LINE cafe as well! That being said, it looks like the company
is following in the footsteps of Facebook by
launching LINE Lite.
For those who are hearing about
this for the first time, Facebook
launched Facebook Liteback in June. The app was designed for emerging markets
where cellular internet might not be as fast or readily available, so that
despite these setbacks, users would still be able to get the same Facebook
experience, or at least close enough.
This is pretty much the same
thing that LINE is trying to do with its LINE Lite app. According to the
company, the lite version of their app weighs less than 1MB in size, making it
a relatively quick download for markets where internet is slow or unreliable.
It will also retain the app’s core features such as messaging (obviously),
stickers, and other forms of multimedia, save for voice/video calls.
Ultimately the company will be
rolling it out to countries such as Algeria, Cambodia, Colombia, Egypt, India,
Mexico, Pakistan, Philippines, Saudi Arabia, Korea, and Vietnam, but for now
the first phase will only include India, Mexico, and Saudi Arabia. Just like
the regular version, the app is free so if you’d like to get your hands on it, head on over to Google Play for the download.