We already thought there’re too many smarphone platforms on the market but here comes Samsung announcing the Bada OS. It should make its way to a huge range of devices over the next few years replacing the Symbian OS and WinMo in the company's portfolio.
The new OS, named “Bada” (meaning “Ocean” in Korean) is supposed to deliver rich smartphone experience to a wider range of consumers across the world. It also includes integrated support for service-oriented features to enable the development of connected applications. So bada developers can implement various service features in applications without the high learning curve required by previous platforms.
There are hardly much known details about the UI itself right now, but we guess that should be interpreted as a sign that it won’t be reserved for high-end devices only.
The Bada OS should stand alongside Android in the company’s portfolio. The share of Windows Mobile smartphones will be brought down to 50% next year and even further to only 20% by 2012. By that time the company should also have completely axed Symbian OS altogether.