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Q3 reports are out.. Things are good for some and better for others

Saturday, October 30, 2010

Nokia has just published its Q3 financial report and things are looking healthy. The company managed to ship over 110 million handsets, bringing in over $9.78 billion in the process. The numbers of units sold is 1 percent down from the same quarter last year, while the revenue is 5 percent up.
The achieved operating profit stands at $563 million, which sounds much better than the $595 million loss recorded in Q3 of 2009. The mobile division actually earned over 1.17 billion but NAVTEQ and Nokia Siemens Network continue to lose money.

The average selling price of the Nokia feature phones is nearly $60 (a 3 percent increase YoY), while smartphones cost $190 on average (28 percent decrease YoY).

Nokia still remains the largest cell phone manufacturer in terms of sheer volumes but according to its own estimates their market share has slipped down to 30 percent (a serious decrease from the 34 percent share in Q3 2009). If current trends continue the company will be almost level with Samsung (their Q3 results aren't out yet) by the year end.

Still the Finns are having high hopes for Q4, as they will be offering a pretty interesting choice of devices.

And for Apple, things just couldn't be better. The company posted revenue of 20.34 billion US dollars, of which 4.31 billion were net profit and they are also immensely better than the one for the same period last year. In Q3 of 2009 the numbers stood at 12.21 billion and 2.53 billion dollars respectively.

The main driving force behind this spectacular success is the iPhone 4, which generated more than 14.1 million sales (a 91 percent year-on-year growth). Now Apple has a worldwide market share of over 5.5 percent, which is really something considering the average selling price of 629 dollars. Plus, shortages have been plaguing the iPhone 4 ever since it was launched.

The other Apple products did impressively over the past three months too (save for the iPods that recorded an 11 percent decline in sales). A total of 3.89 million Macs were shipped, a 27 percent unit increase over the year-ago quarter, but the real success story is the iPad, which sold in 4.19 million units.

In fact Apple has just surpassed Sony Ericsson figures in terms of sheer number of units sold and depending on the LG, Motorola and RIM results, Apple might has just secured itself a place in the world's Top 5 mobile phone manufacturers.

speaking of Sony Ericsson.. The strong performance of their smartphones has led them to a third consecutive quarter of profits with a better income and lower restructuring charges.

the company shipped 10.4 million units which is 0.6 million less than the previous quarter, and the sales totaled 2.23 billion dollars (2.44 billion dollars for Q2). Despite that, the gross margin went up 2% quarter-on-quarter and almost doubled compared to last year's third quarter.

Smartphones, especially the XPERIA lineup, has been the primary focus for Sony Ericsson and it's paying off - smartphones now account for over 50% of total sales. Average selling price fell a little since the last quarter and is now at 215 dollars (down from 223 dollars).

The end result of all these numbers is a net income of 68.34 million dollars - a huge improvement over the 16.73 million for the previous quarter, and the last year's third quarter that marked a loss of 228.7 million dollar.

As a result, Sony Ericsson estimates that they have a 4% market share (in number of units) - basically they've been keeping the same level since the beginning of 2010.

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