It appears that the display wars are not going to end anytime soon. Both Samsung and LG announced new generation display technologies, which as you can imagine, promise to be better than anything you may have seen so far.
Samsung Mobile Display has announced that they’ve developed the next-generation LCD display, which is claimed to have an improvement of about 100 percent in viewing angle and is 10 percent brighter than the powerful conventional IPS panels (as the one found on the iPhone 4 and iPad).
Super PLS or Super Plan to Line Switching display tech supports up to WXGA resolution (1280 x 768 pixels) and is about 15 percent cheaper to produce.
Mass production is to start early next year and will be integrated in future smartphones. so we will hopefully get to see them some time around the MWC 2011 the upcoming February.
On the other side of the camp, LG doesn't have a working prototype to show just yet but it has announced that it has teamed up with QD Vision for the development of Quantum Dot LED (QLED) display units. QLED should give unmatched power efficiency, providing more brightness and more accurate colors while consuming less power than any currently available AMOLED technology. It should also be cheaper to manufacture. The bad news is that QLED technology is still in development and there's no saying when it might be mounted on an actual device.