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Lenovo Will Use Moto Branding for All Its Future Smartphones

Wednesday, November 09, 2016



Lenovo launched its smartphone Moto M in China on Tuesday and the smartphone has already been listed on company's website as well its China Store. Now the company has announced that all the future smartphones by the company will be named under its 'Moto' brand and not under its own name, while the laptop and PC segment would remain as ‘Lenovo’.

As a result of this decision, all smartphones designed and manufactured by Lenovo will carry the 'Moto' brand.

As you may know, in 2014, Lenovo purchased Motorola Mobility from Google for almost $3 billion, that's why it now owns and uses the Moto brand.




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